Identity

Custom Lettering & Logos

Hand-drawn wordmarks, logo systems, and type illustration for bands, brands, and anyone who wants their name drawn instead of set.

Type that's built by hand carries weight a font can't fake. I draw wordmarks and logo systems from the ground up, the kind that can anchor a brand on their own or sit at the center of a poster, a label, or a run of merch.

How it fits in

Useful as standalone identity work, or as the first move on a bigger project. A lot of posters and labels start as a piece of lettering and grow out from there, so if you already know you want the full piece, the wordmark folds into it.

Hand-drawn wordmarks, logo systems, and type illustration, delivered as the vector and raster files you'll actually use across print and screen.

Kristina Murray by Sam Daly
Kristina Murray
Sierra Nevada presents: The Wood Brothers at Pappy and Harriet's by Sam Daly
Sierra Nevada presents: The Wood Brothers at Pappy and Harriet's
Starts at $800

Starting rate for a custom wordmark. Logo systems and type illustration are quoted on scope. Final pricing depends on usage rights, complexity, and timeline.

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